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Writer's pictureCatie Staszak

At Equine Assist, Geoff Teall is Your Virtual Assistant


It would be a shorter task to compile a list of things Geoff Teall hasn't done in the equestrian industry than to write out a complete list of what he has.


A household name in hunter-jumper sport, Teall not only boasts a resume with more than 50 years of riding and training experience, but he has also run multiple businesses; managed horse shows that have hosted national championships; maintained an "R" judge's license; and authored a book.


Any industry stakeholder would probably love the chance to be able to pick Teall's brain. With his newest venture Equine Assist, anyone can have access to it.


Having more than paid his dues in the industry, you might think Teall would hold himself above the often tedious details that come with running an equestrian business, such as file organization, streamlining veterinary records, writing event specifications, and optimizing billing systems (among a long list of other to-dos for an equestrian business owner). But for Teall, it's quite the opposite: It's what he enjoys most.


With Equine Assist, Teall wants to share the knowledge he's gained in his half-century of industry achievement. Consider him your equine business virtual assistant.


"I've always been hyper organized. That's my nature—in my riding, my teaching, and all of the work I've done in the industry," Teall shared. "I love systems and knowing that everything is where it's supposed to be. The creation of Equine Assist is the result of a natural evolution based on my personality, instinct, association, and happenstance."


You do what you love and do best. Let us help with the rest. That's the Equine Assist motto, understanding that a large portion of talented riders and trainers don't go into business with an education in best administrative practices—or with the time to execute them. Whether you find yourself running out of hours in the day to handle your administrative tasks, need creative solutions to make your daily operations more efficient, or want expert-level consulting to make your equestrian business or event shine, Equine Assist has been put in place to help, with Teall at the helm as he assembles a network of administrative assistants that he's personally trained.


"As a whole, our industry's record-keeping is lax, and our billing is lax, through the fault of no one other than time," Teall expressed. "Once you get done with a long day of riding or teaching (or both), the last thing you have the capacity for is to address the mount of paperwork on your desk."


The range of tasks Equine Assist can execute is lengthy and varied. Over the summer, Teall oversaw a group of rehabilitating horses for an operation that had one trainer out of the state and another out of the country; he met with veterinarians, made sure the vets' instructions were executed properly, and reported back to the main trainers with updates. For another business, he helped write the rules for classes being developed in a new and innovative hunter show circuit. For a smaller barn, he consulted on the verbiage used in its reformatted rate sheet. He's also been a consultant for the stable management software Stable Secretary, helping many barns utilizing the program better organize their data entry and record retrieval.


"I’ve been so lucky to have done so many different things in the business, including management and governance," Teall said. "The world is so difficult now, and things go at such a breakneck pace on such a public stage, that people need help quickly. If somebody has a real need or a real problem or concern, I'm very happy to try and help them through it."


Teall understands that it's often the initial step in seeking outside assistance that's most intimidating, but he hopes he can simplify the process. As he says, it starts with a single conversation, and he's offering complimentary initial consultations for those who inquire through his website at Equine-Assist.com.


"When you get to that point, where you go, 'I just can’t do it,' I want there to be an option," he continued. "Ultimately, I want to guide you toward having a system in place where you don’t need help anymore."

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